The Northeast Missourian
Volume 1, Number 1 (January 1926)

A Greater Number of Tourists to Visit
Northeast Missouri This Year
Automobile Club Travel Bureau to Interest Motorists in
Historic and Scenic Resources
By MATTHEW F. MORSE, General Manager, Automobile Club

    The community which once eagerly welcomed the coming of a new railroad to its midst is today even more eagerly welcoming the establishment of a branch of a strongly organized American Automobile Association Club. For the Automobile Club will bring in annually a great influx of tourists, and these tourists usually are prepared to tarry in a community with scenic or historic spots of interest. In addition to this, an Automobile Club which exists for the purpose of public service and not the mere collection of membership fees will bring increased earnings to the community through its efforts to obtain the building of good roads, will work unselfishly for safety and convenience in driving through its sign-posting activities, will assist to obtain the passage of state and national legislation beneficial to the public at large--in fact will anticipate the every need of the motorist and earnestly strive to provide all that is necessary for the safe, pleasant, and economical operation of his automobile.

    The Automobile Club of Missouri has two branches in Northeast Missouri, one at Hannibal, the other at Moberly. The Hannibal Branch is located at the Mark Twain Hotel with Mar-

garet O'Hern in charge . . .

    A new department recently created by the club for the purpose of informing motorists of the beauties of the State is the Travel Bureau. The Travel Bureau consists of a filing rack containing pictures and general information of every town and resort spot in the State and is being placed in hotels and automobile club headquarters throughout the entire Middle West. Northeast Missouri is well-represented in the information (both pictorial and written) contained in the file of this State's scenic, historic and industrial resources, and it is conservatively predicted that the coming tourist season will find a far greater number of tourists being sent into this section of the State than have ever visited it before--and that the cause for this influx can be directly traced to the publicity given this section by the Automobile Club of Missouri through the branches of its Travel Bureau.