That was the title Harper & Brothers gave to an illustrated brochure they created in 1912 to publicize their new 25-volume set of MT's works, the Author's National Edition. Like so much of what MT himself did, the brochure was intended to sell something. It nonetheless provides access to some of the ways the Americans of MT's time understood and valued his cumulative achievement -- as humorist, as "serious" writer, as popular hero. In both its pictures and its text, in the scenes it reproduces, the memories of reading MT it recalls and the adjectives it uses, the brochure helps us appreciate their Mark Twain.

• Page 2: "a familiar & lovable personality"
• Page 3: "this little book will surprise you"
• Page 4: "the greatest writer this continent has produced"
• Page 5: "not an impure thought"
• Page 6: "a serious writer"
• Page 7: a "go-to-bed book"
• Page 8: "do you remember reading" about Huck & Tom?
• Page 9: "the very keynote of our culture"
• Page 10: "pure English, beautiful English"
• Page 11: "the greatest travel book ever written"
• Page 12: "do you know a boy?"
• Page 13: "And humor!"
• Page 14: "the price is low"
• Page 15: "just say 'Send Twain'"